Beyond the Square Metres! 5 things to know about this course:

1- Customer Centricity

A strategic approach on Customer Centricity is fundamental for the future of the Exhibition Industry. This course can be seen as a tool to develop and innovate the way an Event Organizer focus on the Clients Needs.

2- Exhibitors' and Visitors' Point of View

It is fundamental to look the Exhibition Experience from the real user point of view: Visitors, Exhibitors, Buyers and all the stakeholders in general. In a complex and uncertain moment for the Exhibition Industry, and more in general for the Event Sector, it is very important to have a solid and structured competence on the Customer needs approach.

3- Build a Positive Customer Experience

A customer-centric approach on organizing events is the only way that provides a positive customer experience before, during and after the exhibition, in order to drive repeated businesses, enhance customer loyalty and improve business growth.

4- Overall vision on Customers

The customer-centric organizer is more than a company offering a good customer service, it is an overall orientation to the real needs of the Exhibition Users (Exhibitors, Visitors, Buyers, Stakeholders, etc), on Real Events, Hybrid or Virtual Events.

5- KPI, Metrics and Tools

This course will provide you with a clear update on the main KPIs, Metrics and Tools that best companies are using for a strong and real Customer-Centric Approach.

What is customer-centric?

Customer-centric (also known as client-centric) is a business strategy based on putting client first and at the core of the business in order to provide a positive experience and build long-term relationships.

What do I find in this course?

This course includes a Video, Guide Tests and useful content for busy professionals who do not have a lot of time, and want to acquire the most important information about Customer Experience Approach and Methodology in the Exhibition Industry

14 Lessons with a precise strategic approach on Customer Centricity

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Meet the Teacher

Enrico is Founder and CEO of GRS, a multinational research firm specialized in Exhibitions, Large Events and Visitors Attractions. He is one of the most sought-after experts in the event industry worldwide, and a very well-received speaker in numerous international conferences.

He has a strong strategic and academic background. Entrepreneurial, curious, and creative, he has a track record for thinking innovatively, hypothesis-led problem solving, framing and communicating complex ideas, thinking strategically