Beyond the Square Metres! 5 things to know about this course:
1- Customer Centricity
A strategic approach on Customer Centricity is fundamental for the future of the Exhibition Industry. This course can be seen as a tool to develop and innovate the way an Event Organizer focus on the Clients Needs.
2- Exhibitors' and Visitors' Point of View
It is fundamental to look the Exhibition Experience from the real user point of view: Visitors, Exhibitors, Buyers and all the stakeholders in general. In a complex and uncertain moment for the Exhibition Industry, and more in general for the Event Sector, it is very important to have a solid and structured competence on the Customer needs approach.
3- Build a Positive Customer Experience
A customer-centric approach on organizing events is the only way that provides a positive customer experience before, during and after the exhibition, in order to drive repeated businesses, enhance customer loyalty and improve business growth.
4- Overall vision on Customers
The customer-centric organizer is more than a company offering a good customer service, it is an overall orientation to the real needs of the Exhibition Users (Exhibitors, Visitors, Buyers, Stakeholders, etc), on Real Events, Hybrid or Virtual Events.
5- KPI, Metrics and Tools
This course will provide you with a clear update on the main KPIs, Metrics and Tools that best companies are using for a strong and real Customer-Centric Approach.