ExpoNetwork Academy Blog

Everythings you should known about exhibitions

Effects of Covid 19 on budget 2021 from exhibitors and visitors point of view

Companies will allocate more or less budget in 2021? In this slide, we see there will be a strong reduction in business travel and exhibitions instead most of the companies will increase the budget allocated in digital marketing. From the buyer's point of view, we see that in 2021 there...

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Selling Virtual Events

Virtual and hybrid events are going to remain the default offering for most exhibition businesses for some time and are likely to become a permanent component for many marketing plans. The problem is that there are tons of them around and many audiences and buyers are starting to get webinar...

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Data science for event organisers… why and how?

This article was taken from Exhibition World. As we rush headlong into accelerated digitalisation, the events industry lies at a very dangerous point. For many years the exhibitions industry has benefitted from incremental technological change. The underlying operating model was tweaked around...

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Interview with Stephan Forseilles

This interview with Stephan Forseilles was taken from Exhibition World. The recently launched ExpoNetwork Academy, an online knowledge and training learning platform designed exclusively for the exhibition industry, is now open and equipping exhibition professionals with the essential skills...

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Digitalisation & Data Monetisation: Reflecting on a year of disruption and thoughts for the future

In today’s world, every event organizer is thinking about data monetization. Data monetization starts from the concept that each data has its value… and that “data is the new oil”, but insights gathered from this data can be more valuable for specific industry niches, and Exhibition can...

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What's NPS? Everything you want to know about the net promoter score for fairs

The Net Promoter Score® is the world's most widely used technique to homogeneously measure the level of loyalty and happiness of its customers, developed (and protected by the trademark) by Fred Reichheld, Bain & Company and Satmetrix. This methodology measures the "word of mouth rate" and...

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Why is knowing the client's opinion important for a strategy?

It does not only matter what your customers' opinion is, the important thing is to get their feedback! The rise of sites such as TripAdvisor, Booking, Uber and Amazon have led customers to expect to be able to provide feedback on their experience and consider the experience of others when...

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Customer service is the new marketing

This is the refrain of the moment in all sectors: serving customers in an increasingly attentive manner to their needs is the most effective way to make them more satisfied and to make them decide to invest in us again. Service to exhibitors (and consequently to visitors), in fact, is an...

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How to satisfy exhibitors in 8 moves

The satisfaction of exhibitors is the first objective of an exhibition event. A satisfied exhibitor will also return for the next edition and may even increase his investment. Any Event Manager knows that exhibitors only care about one thing: a return on their investment. This means that they...

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Which evolution for the trade shows industry?

When we talk about business models, we are all aware that the entire economic system is changing, and in an increasingly rapid and inexorable way the change is passing through the digital transformation of companies. Every economic structure must always try to remain "fluid". This is based not...

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