The COVID-19 pandemic in progress, and the consequent lockdown to which the inhabitants of a large part of the Planet are subjected in recent months, has succeeded in revealing a powerful “weapon”, which had never been fully exploited until now: distant learning (or online learning).

Face-to-face learning at all levels of education, from grade school to MBAs, has been impacted by the restrictions imposed by governments, and distant learning has now become the “new normal”.

Universities and business schools had not left much room for evolution to this peculiar form of learning until a few months ago. The contingency of COVID-19 has led them to forcefully explore this potential in a short time period, since we are unable to move from home, especially to physically attend schools and universities.

The elimination of physical barriers, thanks to the large-scale diffusion of media such as Zoom, Webex and many others, has accustomed us to learning and sharing via screen: conferences, meetings, lessons of all kinds and types through which we have learned to work and relate with colleagues and teachers around the world.

From the need to make up for the lack of the “physical” side, a solution was born: watching and talking, discussing and confronting with each other, learning new things to bring into one's work experience once this physical isolation is over.

As James Wallman says in his book Time and How to Spend It, personal growth is at the heart of many psychological theories about long-term happiness. While an hour of listening to a lesson may not be as tempting as the instant gratification of television or social media, it will lead to greater long-term life satisfaction. “You could say that human beings are like bicycles: if you don't head for something you fall on” Wallman says. And when we are socially distant, online courses are one of the best ways to carry on.

As an example, Udemy (leading online learning platform even before this offline-online switch) has published the topics of courses that have grown the most in the last 3 months: while in the USA courses of graphic design (Photoshop, illustrator) have increased, in Italy, Spain, and UK users have preferred courses to learn or refine a musical instrument (guitar, keyboard, piano). Germany, France, and Canada have seen an increase in financial and stock trading courses, India in communicational skills improvement, while in Brazil users have attended social media marketing and video editing courses.

What has, perhaps, gone into the background is the quality and specificity of the wide offer of webinars and courses that we watch every day, moved by the inexorable desire to see other people.

What we propose in this site is specific for operators in the trade shows and exhibitions industry: not only theory, textbooks, and slides: we offer technical skills gained from many years of experience in the sector, both nationally and internationally.

We think it’s essential for those who work in this industry to confront themselves with the rest of the world to know realities, best practices and how to react in this complicated historical moment.

We firmly believe that continuous learning is at the basis of the personal growth of every professional, especially in an industry that must be able to react and confront the pitfalls presented to it.


ExpoNetwork Academy is 100% focused on the Exhibition Industry, with a set of full courses on the Event Business. We commit to establish an online platform encouraging effective continuous learning programs for the Exhibition Professionals.

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